Babies"R"Us Stores Retail Hawaii Campaign
This was a nationwide promotional campaign targeted to expectant couples and parents with babies which Grand Blanc Travel had put together tying in a big Hawaii travel theme throughout Babies"R"Us stores nationwide.
All stores had a large POP visual at the front entrance of the store with key visuals and copy points on the Hawaii travel marketing theme. There were also window displays for entering/exiting traffic and key signage throughout the store for this branded 'Summer Celebration' promotion for families.
A Hawaii tear off special offer on all entry forms further attracted store consumers for synergistic savings on future vacations.
Beyond the retail support, there was online exposure, e-mail blasts, and other media support such as a 2-page print spread in American Baby magazine.
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