Safeway Grocery Stores National Family Travel Campaign
This was a nationwide family fun oriented promotional campaign which Grand Blanc Travel had put together tying in a family travel theme throughout Safeway Grocery Stores nationwide.
All 1,500 stores had key POP visuals about a fantastic family travel escape theme with promotion at key locations in the store such as at checkout lanes.
In addition there was a strong creative interactive element as every consumer was reached personally with the message through electronic checkout counters which gave messaging about the family travel theme on top of the consumers' checkout computer bill as groceries were being scanned.
Additional support included in-store radio, print circulars, online placement, and email blasts nationally.
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