History Channel Cross Promotional Travel Campaign
This was a nationwide luxury oriented promotional campaign which Grand Blanc Travel had put together tying in a Normandy travel theme as part of a large History Channel media campaign connected to the D-Day anniversaries.
There was national media for several weeks incorporating audio, visuals, logo, and website placement for a France travel theme. Additional support included online prominence, e-mail blasts, and direct mail newsletters.
Grand Blanc Travel also set up a North American property cross promotion campaign in which North American hotel properties had lobby/newspaper/restaurant exposure for the campaign to augment the visibility of the promotion. Key celebrities did voiceovers about the programming to get more attention.
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