Patriotic USA Weekend Star-Spangled Banner Smithsonian YouTube Consumer Campaign
This interactive consumer campaign generated major online traffic and awareness via a national YouTube interactive consumer video singing campaign.
The concept was that consumers nationally could sing their most creative and best version of the The Star-Spangled Banner and download the video to You Tube.
A celebrity panel of judges helped judge the best singer with strong push nationally in USA Weekend callouts as well as a cool Smithsonian Institute aspect.
A patriotic travel theme from Grand Blanc Travel helped to bind the campaign together with the nationally selected winning singer getting to perform at The Mall in D.C. and also to sing at the Orioles MLB game for a once-in-a-lifetime experience with a patriotic synergy theme of July 4.
The campaign generated such buzz and word of mouth that ABC World News even did a segment on their primetime news about this campaign.
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