Spa Travel Pampering Ladies Home Journal Beauty Campaign
This campaign was promoted in retail, print, and online as part of a beauty makeover women targeted spa travel theme put together by Grand Blanc Travel.
A creative beauty day event was set up in key retail locations in top US markets with a spa travel theme promoted to enhance response.
Besides the events taking place in retail locations, the consumer goods companies received enhanced awareness via the central spa theme and messaging tied to the event, national in-book push, and online elements.
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