Eco-natural Travel Hallmark Marketing Campaign
The Hallmark marketing campaign was a promotion designed to push Cotton and its natural green eco-friendly theme.
Grand Blanc Travel put together a quaint bed-and-breakfast travel theme promoted in Hallmark Magazine and online with over 100,000 responses from consumers within the first few weeks alone.
Through many millions of impressions reaching Cotton and Hallmark consumers in print/online and other means, the message about eco-friendly travel was conveyed and responded to.
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